To give you the greatest possible value and the most relevant and useful information about RSS, we dug in to the minds of the greatest RSS masters of today.

The result is 34 expert interviews and contributions on RSS, with marketers, publishers, RSS developers, consultants and RSS thought-leaders, people from different marketing professions, which all have something to do with RSS.

These are the people that are living with RSS, breathing it and moving the edges of what can be done with it.

Here is just a glimpse of what you will learn ...

Tinu Abayomi-Paul, FreeTrafficTip.com [new]
Tinu is an acclaimed RSS and search engine positioning expert. In her contribution to the e-book she gives you exact instructions on how to optimize your RSS feed and blog for an increase in clicks, linking and better search engine visibility. Among her many tips are also instructions on how to get spidered by Google in a week, and much more.

Ovi Crisan, 2RSS.com [new]
Ovi Crisan is the owner of 2RSS.com, a web site devoted to RSS, including an RSS directory, RSS software and tools and other related RSS topics. In this interview he discusses the distinctions between RSS and e-mail and how to keep using them together.

Robin Good, MasterNewMedia.org
Robin Good is a new media researcher, analyst and consultant, and one of the most prominent RSS thought-leaders on the market. He is also the editor of the RSS section at Lockergnome.com. In this interiew he shares his vision of where RSS is going as a marketing and publishing tool (great advice for visionary marketers that want to take "the edge"), the best RSS business and marketing uses and how to get the most out of RSS. He also gives an easy path on how to get started with RSS in "no-time".

Dana VanDen Heuvel, blogsAvant
Dana is a hugely respected expert on blogging (among other achievements, his blog was voted as the top B-2-B blog by MarketingSherpa readers), who recently even started a blogging consulting company. In this interview he shares his insights on how to best use blogs as a sales and promotional tool. If you are even thinking of running your own blog, you need the advice Dana gives in this interview.

Bill French and F. Andy Seidl, MyST Technology Partners
Bill and Andy are the founders of MyST Technology Partners, a leading RSS development company, who among other things developed the concept of Blogsites, hugely effective portals for increasing search engine rankings through the use of RSS. In this interview they discuss the business impacts of RSS, even listing some break-through RSS uses that have been pioneered by their clients and are still a secret to most. This 36-question interview will give you the knowledge you need to understand RSS as a content delivery tool, as well as countless ideas on how to best implement it in your company. And not to forget, a large part of the discussion is about secure RSS feeds ...

Tom Hespos, Underscore Marketing
Tom Hespos is the president of Underscore Marketing, an integrated media agency with offices in New York. Most people know him from columns that he's written for Mediapost, ClickZ and other publications that serve the interactive marketing community. In this interview, he discusses RSS feeds and advertising, as well as a number of other key RSS topics for marketers and publishers.

Bill Flitter, Pheedo
Bill is the CEO of Pheedo, a company providing RSS marketing and advertising services. In this interview he gives advice on how to promote your RSS feed and how RSS advertising really can work.

Shawn Collins, Shawn Collins Consulting
Shawn is the owner of an affiliate management agency. In this interview he discusses and gives concrete advice on how marketers can use RSS to increase profitability of their affiliate programs and get more from their affiliates.

Paul Chaney, Radiant Marketing Group
Paul Chaney is the owner of Radiant Marketing Group, a consultancy geared to helping small businesses establish and enhance their presence on the internet. Paul is one of the strongest marketers declaring the demise of e-mail, and in this interview he explains why and what marketers can do to save themselves from e-mail ruin.

Jim Gray, Quikonnex.com
Jim is the co-founder of Quikonnex, a cutting-edge RSS publishing solutions provider. In this interview he discusses key RSS marketing aspects, integrating various marketing channels and even ventures in to one-on-one RSS communication. And, not to forget, Quikonnex is one of the first companies that created its own branded RSS aggregator.

Alex Barnett, Microsoft, UK
Alex Barnett, Online Customer Experience Manager at Microsoft UK, is a respected blogger and researcher of RSS. He gives the best practical RSS uses and talks about using RSS and e-mail together, as well as provides a quick and meaningful comparison of the two.

Sally Falkow, ExpansionPlus
A PR and marketing expert, presents an in-depth case study of how to use RSS for branding and increasing search engine rankings, through the use of a new and break-through concept, Blogsites.

Alan Webb, ABAKUS
Alan, a search engine marketing specialist, discusses RSS and blogs for search engines and gives special, little-known tips on search engine optimization for your web site.

Olga Farber Becker, providing an RSS Submission Service, is known for her deep digging to the material she is researching. Olga wrote a chapter on the external promotion of your new blog and feed. She explains the right way to start to get more of more targeted traffic, what is called "instant getting of inbound links", how blog/feed promotion differs from the promotion of a regular site: you'll be surprised to know how many benefits are awaiting you on this way. She gives you a whole list of constantly updated lists of directories and search engines to submit your blog/feed to; what you need to do to make the submission the most efficient and effective, and what other ways exist to promote your feed and blog.

Alex Williams, DecisionCast
Alex Williams is an expert on webcasting, as well as the host of such events as Gnomedex and RSS Winterfest. In this interview he reveals the secret of why RSS will not replace e-mail and how you can use both channels to your best advantage.

Tom Barnes, MediaThink
Tom is the CEO of MediaThink, a Marketing Services company that focuses on measurement and accountability. In this interview he gives ideas on advanced RSS uses, a highly controversial (and high-impact at the same time) idea on how to generate RSS subscribers and also discusses the power of blogs.

Crt Jakhel, Dergan
Crt is one of the most talented and definitly most successful programmers around, with a reference list no one would be ashamed of. In this interview he says the things no one else dares to say, especially why RSS is actually not a spam-free channel and why he does not believe RSS can replace e-mail. In the e-book itself he also provides a high-impact blueprint on how to develop your own RSS customization and RSS metrics solutions.

Jeanne S. Jennings, JeanneJennings.com
Jeanne is an independent consultant with over 15 years of experience in marketing strategy, focusing in the online world - e-mail, websites and Internet, and before that CompuSerrve's business services network. In this interview she talks in-depth about the strategic implications of RSS.

Tig Tillinghast, MarketingVox
Tig is the publisher of MarketingVOX News, a hugely respected online marketing trade journal. In this interview he discusses the problem of blogs and most especially the advertising side of RSS. He also touches on how a respected publishing journal, such as MarketingVOX, researches stories and develops a profitable internet business model.

This is really only a small glimpse of what you will learn. Every person we interviewed provided unique insight and invaluable advice for marketers and publishers.

To give you just an idea of where the other interviews will be heading, take a look at the credentials of the other people we interviewed and consider how they can help you vastly improve your internet business.

James Robertson, Cincom
James is the Product Manager for the Cincom Smalltalk product line. For 35 years, Cincom has helped many of the world's leading organizations transform corporate information into competitive advantage. Strategic partnerships with hundreds of complementary hardware, software, and tools providers ensure that you're connected to just the right solution for your unique needs, while Cincom's worldwide support network provides 24x7 support to thousands of clients on six continents. James makes high level decisions on what Cincom should (and should not) support in their products, and as such has a unique perspective of RSS.

Kim Bloomer, KimBloomer.com
Kim is a small business internet publisher, using RSS to promote "traditional" products (with a twist and a cool marketing strategy), as well as the publisher of the "Kich the E-mail Habit" blog, giving unique views on why people should stop using e-mail.

Trina Schiller, TLC Promotions
Trina is a stay-at-home mom, who just happens to be a business owner, both on and off line. Self improvement, writing, networking and RSS are her passions. Publishing the Trii-Zine, allows her to experience those passions all in one place. She is also one of the people behind one of the first RSS advertising networks.

Rick Bruner, Executive Summary Consulting
Rick is an Internet marketing analyst and consultant. He mainly does market research around the effectiveness of online advertising and marketing strategies and is also an evangelist for business blogging -- that is blogging in a corporate context.

Derek Scruggs, FanPrints
Derek is the general manager of FanPrints.com and Click Thru Stats – a click-tracking ASP, and also the founder of the Escalan marketing agency.

Christopher Knight, EmailUniverse.com
Christopher is an author, entrepreneur and business builder. His last company delivered over 8 billion permission based emails annually on behalf of over 1,000 business clients who hired them to manage over 50 million of their email list members. He has been lately working on email deliverability research as well as ezine marketing for his next training manual/book product that will be out shortly.

Chad Williams, RSSads
Chad is one of the first RSS advertising entrepreneurs, having started an RSS advertising network.

Alain Jourdier, MarketingDriven
Alain is a marketing strategist and business communicator. He primarily works in healthcare and with CEOs to get them to better understand and think through their marketing and business development strategies and activities. Invariably, he ends up being a coach and an advocate for the CEOs as they work together.

Heiko Hebig, Six Apart
Heiko is heading up Six Apart's German operations, promoting TypePad and Movable Type and educating Germans about the benefits of weblogs.

John Moore, Brand Autopsy
John Moore is the former director of national marketing for Whole Foods Market and former corporate marketer and field marketer for Starbucks Coffee. Currently, he's involved with setting up the Brand Autopsy Marketing Practice which will diagnose a company’s marketing problem (i.e. disease) and then prescribe a marketing prosperity program (i.e. remedy/treatment).

Laura Ries, Ries & Ries
Laura Ries, together with her partner and father Al Ries, runs the marketing strategy firm Ries & Ries based in Atlanta, Georgia. She is the co-author of four books including: The 22 Immutable Laws of Branding, The 11 Immutable Laws of Internet Branding, The Fall of Advertising & the Rise of PR and the recently released The Origin of Brands.

Amy Gahran, Gahran.com
Amy thinks of herself as an “info-provocateur” -- "basically, I like to find new ideas (or new ways of integrating existing ones), or intriguing perspectives, and throwing all that together for discussion and consideration. This is the big motivation behind my weblog CONTENTIOUS." Professionally, she's a journalist, editor, consultant, and writing coach.

Åsk Wäppling, Adland
Åsk Wäppling is an Art Director in Advertising who also hosts a large advertising community website with the largest Superbowl commercial collection on the web, a.k.a the Claymore project, it has 30 years worth of super bowl commercials. The community site serves advertising news and insider gossip and is meant as a meeting place for other advertising crazy professionals like myself. The ironic twist is that site aims to never be financed by any form of paid advertising on the site, and has succeeded in that.

Fergus Burns, Nooked.com
Fergus is the CEO of Nooked - Nooked makes RSS publishing easy for corporate communications.
Nooked's online service enables PR and marketing professionals to manage, create and publish corporate news in RSS feeds.

Eric Ward (EricWard.com), Kevin Bidwell (All-In-One-Business.com) and Doug Hudiburg (The Daily Marketing Ace), all successful entrepreneur internet marketers, provide short insight in to RSS from the marketing practitioner point of view, even explaining what RSS has done for them.

Dwight Shih, Ideoplex
Dwight is a respected blogger with an interesting, mostly pesimistic, view of RSS. See why and what that means for you as a blogger.

Find Out More ...

• Read why you need this e-book to achieve business success on the internet in 2005 and beyond. [click here]
  
  
• See what other people are saying about this e-book on their web sites. [click here]
  
  
• See what RSS experts and marketers are saying about this e-book. [click here]
  
  
• Order the e-book today and step on the path of getting the better of your competition with advanced RSS use. Take a look below ...